Wilma Holmqvist

Wilma Holmqvist is a Swedish entrepreneur and social media profile, known for her personal, honest, and engaging content. She has built a strong presence primarily on Instagram, where she shares her everyday life with a focus on lifestyle, training, health, and personal reflections.

She is also the founder of the beauty brand Hickap, a fast-growing makeup and beauty brand known for high-quality products with a modern and inclusive expression. Through Hickap, Wilma has demonstrated strong entrepreneurial skills and a clear understanding of brand building, innovation, and community.

Wilma’s content is characterized by authenticity and relatability, which has helped her build a close and trusting relationship with her audience. She often highlights topics such as self-confidence, balance in life, and mental health, while also inspiring an active and sustainable lifestyle.

In addition to her work as an entrepreneur and creator, Wilma Holmqvist collaborates with well-known brands within fitness, health, beauty, and lifestyle. She is appreciated for her genuine approach and her ability to communicate messages in a credible and personal way.

Through her open communication style, business-driven mindset, and down-to-earth tone, Wilma Holmqvist has established herself as a trusted and influential voice within Swedish social media, entrepreneurship, and lifestyle inspiration.